22/23 Our mission is to create products you want to bring home. That means that we persistently develop and improve our range of products to provide even greater designs, more exciting functionalities and higher quality at surprisingly low prices. These high standards are also reflected in the novelties for this year in all product categories, where each category has its significant highlights: The style universe of our Decorative collection ranges from classic designs and contemporary style to new, exciting trends. The keywords are new Nordic design, streamlined minimalism and industrial tendencies with an edge. We also enhance our close collaboration with skilled, Danish designers for our Outdoor collection, acknowledging that practical and beautiful lighting is just as important outdoors, as it is indoors. Our Functional products this year are both more practical and beautiful than ever. We provide functional solutions for all needs and areas of the home in a streamlined, modern design. Because functional lighting should always be a beautiful as well as functional part of the interior design. We are also significantly expanding our range of Smart products that can be controlled with a smartphone or tablet for full customisation and convenience. A brand-new competitive bulb assortment including both Smart and decorative bulbs are also highlights from Nordlux this season. We recognize that our products need to fulfil real needs in peoples lives, whether it is a functional one, a decorative one or a convenient one. Every day, we work to fulfil these needs, and we aim to do it while providing excellent value for money. Ultimately, we want to be able to say that we are lifting people’s quality of life with light. 22/ 3 Collection
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